Renowned video sharing site YouTube has unveiled an exclusive online channel for blockbuster films. By Eugene Desiree
This new online channel will air 1 blockbuster film every month beginning with Yash Raj Film’s blockbuster hit Band Baaja Baaraat.
It will also feature other films from the video streaming site’s movie list which contains more than 1500 titles inclusive of regional films.
The YouTube Box Office can be accessed by all users in India but for users in other countries it will be IP blocked. Intel has joined hands with YouTube as its sponsor.
Gautam Anand, YouTube Japan-APAC director content partnerships stated that they are planning to create a target for users which will enable their content partners to get additional viewers for their best content.
This will also be a new platform for marketers to utilize this opportunity and thereby hold the YouTube community.
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