BEIJING, CHINA, June 15, 2011 – Warner Bros. Entertainment today announced thestudio will begin offering its films nationally On Demand to consumers’television sets in the People’s Republic of China (PRC). Through adistribution agreement with CAV Warner Home Entertainment Co., Ltd., WarnerBros. Home Entertainment Group’s joint venture in China, and YOU OnDemand Holdings, Inc.’s (OTCBB: CBBD) PRC joint venture, YOU On DemandMedia, consumers will be able to access Warner Bros.’ new release andcatalog films this summer through the first national Pay-Per-View and Video OnDemand platform in China.
YOU On Demand will operate under anexclusive 20-year joint venture with CCTV-6’s pay TV arm China HomeCinema (CHC), to become the first national Pay-Per-View and Video On Demand platform in China. Warner Bros. Entertainment will leverage YOU On Demand’s platform toprovide a potential 200 million cable households access to the studio’sfilms on their television sets. YOU On Demand anticipates their servicewill be available in three million cable TV homes in China by the end of thissummer, which is comparable to the subscriber base of top cable operators in the United States.
“China is developing methodsfor consumers to view movies outside the cinema in a legitimate fashion,”said Jim Wuthrich, President, International HomeVideo and Digital Distribution, Warner Bros. Home Entertainment Group.“Through YOU On Demand’s platform, millions of potential consumerswill be able to view our films. They will make it easy for consumers tosee the latest films including ‘Harry Potter and the Deathly Hallows– Part 1.’”
"Our distribution agreement with Warner Bros. marks a historic milestone for ourcompany," said Shane McMahon, YOU On Demand’s Chairman and CEO."I’m excited for the millions of Chinese consumers that will be ableto experience and enjoy the very best content that Hollywood has to offerthrough the YOU On Demand platform."
YOU On Demand will operate under anexclusive 20-year joint venture with CCTV-6’s pay TV arm China HomeCinema (CHC), to become the first national Pay-Per-View and Video On Demand platform in China. Warner Bros. Entertainment will leverage YOU On Demand’s platform toprovide a potential 200 million cable households access to the studio’sfilms on their television sets. YOU On Demand anticipates their servicewill be available in three million cable TV homes in China by the end of thissummer, which is comparable to the subscriber base of top cable operators in the United States.
“China is developing methodsfor consumers to view movies outside the cinema in a legitimate fashion,”said Jim Wuthrich, President, International HomeVideo and Digital Distribution, Warner Bros. Home Entertainment Group.“Through YOU On Demand’s platform, millions of potential consumerswill be able to view our films. They will make it easy for consumers tosee the latest films including ‘Harry Potter and the Deathly Hallows– Part 1.’”
"Our distribution agreement with Warner Bros. marks a historic milestone for ourcompany," said Shane McMahon, YOU On Demand’s Chairman and CEO."I’m excited for the millions of Chinese consumers that will be ableto experience and enjoy the very best content that Hollywood has to offerthrough the YOU On Demand platform."
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